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In pop culture, YADA-YADA usually means "blah, blah, blah" or "more of the same." For this blog, YADA-YADA is an acronym meaning "Young Adult Discussions About Young Adult-Designed Art." Check out my summaries and reviews of teen media. Chime in and let me know what you think!

Wednesday, April 21, 2010

Blog No. 24 - Teen Vogue Magazine by Conde Nast

GENRE: YA Magazine

Title: Teen Vogue
Editor in Chief: Amy Astley

Bibliographic Information
Softcover 166 pages
Publisher: Conde Nast (Monthly)
ISSN: 0757356
Reading Level: Grade 7 and up
Reading Age: Grade 9 and up

Reader’s Annotation:
A teenage version of the original Vogue Magazine, created largely for teen girls interested in fashion.

Plot Summary:
Teen Vogue contains a lot of ads, and a few articles that deal with various subjects of interest to some teen girls. The April 2010 issue, for example, contains articles about: Teen Vogue’s cover shoot Miley Cyrus; “Ego Trip” an article about social networking sites like Facebook, where users seem “narcissistic” and share almost every detail of their lives. This article questions whether some teens give TMI. There are also articles about jewelry designed for the line, Poppy; Dr. Martens celebrating 50 years of odd shoes and boots; Kate Moss’ new bags; and a jewelry line created by a Liberian teen.

Critical Analysis:
Just like its adult version, Teen Vogue offers little substance and a lot of fluff. At least eighty percent of the pages are ads, many of which feature adult models—in fact, some of the same ads that appear in Vogue are in Teen Vogue. There are a few pages dedicated to real teens, but overall, this is just a vehicle to sell the same designer products to teens that the target adult females buy. I never subscribed to Vogue personally, although I bought a few issues over the years when I was in the advertising business just to look at the ads (professional development). If you are a teen into substance and content, this would not be the magazine for you. However, it is a great beach read, or fun for browsing. It’s also a great magazine to use if you need to make a collage for an English class, because Teen Vogue is full of glossy fashion photos of (older) models in outrageous clothes! This magazine still focuses on women as objects in my view, but young women who like to look at fashion photos will find this interesting. Everyone else may find it a waste of paper. We have it at our library, but only a very limited segment of girls (and some guys who look at it for photo class) actually read it. However, those that do tend to like it. There’s something for everyone in the library!

About the Author:
Major personnel for this magazine include:
VP/Publisher: Laura McEwen
Editor in Chief: Amy Astly
Fashion News Director: Jane Keltner
Features Director: Leigh Belz
Photo Director: Jennifer Pastore
Production Director: Nicole Stuart
Editorial Director: Anna Wintour

Booktalking Ideas:
Not applicable.

Challenge Issues:

Why I Chose this Magazine:
We subscribe to it at my high school library, for chill-out reading/photo browsing. Sometimes students in the photo class look at it to see what the fashion photogs are up to.

Cover image courtesy of: https://magazine.teenvogue.com/ecom/subscribe.jsp?oppId=5200003&tgt=/atg/registry/RepositoryTargeters/TNV/TNV_global_header&placementId=5100029&logOppId=true&placementGroupId=

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